4 June 2012


The NCAT rebrand is taking shape after 6 months of behind the scenes work by many dedicated people from both within the school and from our wider community. This is an exciting time for NCAT. It is a fresh start and marks the beginning of a new era for our College. 

The rebrand has been executed by Seesaw Design, whose director, Anita Ryley (McArthur) is an ex NCAT Folio Preparation student.

The brand, style of the typography and simplicity of the logo showcase a new direction for NCAT. The college allows students to reach their career destination, harness their potential while promoting an alternative teaching model.

The brand architecture has been streamlined to now only offer three elements. The college at group level is represented by a one colour logo-mark and logo-type. There are two sub groups or streams in which all courses offered by the college can sit within. All technology based courses will sit under the Technology stream, all arts courses will sit under the Arts stream. 

The Gotham Rounded font family has been chosen to complement the brand and provide a clean, modern and legible font option.This font family is also large in its varied weight and styling options. Its rounded letter forms reinforce the approachable and friendly brand that is NCAT.

"Inspired by signs on buildings, Gotham Rounded celebrates the workmanlike “draftsman’s alphabet” at a monumental scale. Similarly unadorned, but at a more intimate size, is the lettering of engineering: the marks on precision instruments, blueprints, stencils and templates. Drawn, stamped, engraved and routed, these forms are sensitively captured by the Gotham Rounded family". - Font Foundry Hoefler & Frere-Jones.

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