Upon completing Honours at Monash, Giosuè worked for over 6 years as a graphic designer for several successful studios including Storm (now Truly Deeply), Interbrand and Didonato, finding a specific appetite for crafting complete brand identities from small business to multinational companies including Kirin Japan, Spring Valley, Schweppes and Pricewaterhouse Coopers. However, to him what was “the inevitable creative compromise which comes with a dollar tag”, led him away from a design industry he never really felt part of.
After spending some time in Europe and retracing his ancestral trail back Italy, he chanced upon a change in career soon after his return to Melbourne. On a whim he reconnected with old lecturers at Monash and after expressing an interest he’d had since being a student there, found himself as a sessional teacher at Monash College, which soon evolved into an opportunity to lecture and tutor at Monash University. He has gone full circle, beginning as a student and now teaching in various subjects in the Monash Faculty of Art, Design & Architecture where he currently works part-time. For Giosuè, the university setting, filled with eager young talent, full of ideas was a return to the endless creative possibilities he’d felt as a student himself, and a release from the deadlines, budgets and long hours that is the design studio reality.
His most recent creative venture may just be his ‘magnum opus’ to this stage of his life. Also on a whim (he appears to do much in this way), he decided to test his capabilities as a director, writer, video artist and musician by creating an experimental multisensory show The Häxan Curse for the 2012 Melbourne Fringe Festival.
The Häxan Curse is his take on a concept initially explored by the 19th century composer and philosophic director Richard Wagner, dubbed the (German) ‘Gesamtkunstwerk’ or ‘total artwork’, whereby the artist is responsible for a fusion of many artforms into a singular expression and presentation. The Häxan Curse is the theatrical presentation of a reworked silent Swedish/Danish 1922 film Häxan: Witchcraft through the Ages that he has radically transformed. Writing a new black comedy storyline with an absurdist edge and sharp social commentary, here he tackles some big issues including gender inequality, mass consumerism, ageing and kebab ethics. Yes that’s right, the ethics of kebabs. He has also written and will co-perform a new experimental electro rock musical score with the theatrical screening of the new, almost unrecognisable recut of the film. Premiering at Revolt Artspace Melbourne for a run of shows from Thursday October 4th, The Häxan Curse also features a haunting introduction by friend and also former NCAT student Frank Rettore, in character with a monologue to raise hair on even the baldest head.
As for the future and where it may lead him, Giosuè is filled with enthusiasm. “It’s all completely open, which is exciting. Whatever happens from hereon in, I’m certain my personal path as an artist will never be compromised, regardless of however crooked or narrow that path may become.”
The Häxan Curse premieries this week at Revolt Melbourne, 12 Elizabeth Street, Kensington.
For more info check out: http://thehaexancurse.com
A preview to the show can be seen here: http://www.youtube.com/watch?v=xHhXzkZzXxUMetafork:
Metafork: Brand identity for the New: http://metafork.com.au* All images reproduced with kind permission. © Giosuè Prochilo 2012